POC Management: prove value fast and turn evaluations into wins
What this program is all about
A POC hub walks champions and decision makers through a time-boxed test drive. It sets objectives, success criteria, and checkpoints in one shared space so both sides can see progress in real time. Clear structure equals quicker yes-or-no decisions and higher win rates.
How you know it’s the right time
- You are in vendor shortlist stage and need to stand out on value.
- The buyer asked for a sandbox or pilot before legal review.
- Past POCs dragged on because objectives and criteria were fuzzy.
- Sales leadership wants tighter forecast dates and less hidden risk.
Build it with these widgets
Metric this program moves
- POCs that convert to paid customers+25%
- Time to complete POC-30%
- Buyer satisfaction with POC process+10 pts CSAT