Academy Program: Turn Customers into Confident Power-Users—at Scale
What this program is all about
The Academy hub delivers role-based learning paths: videos, quizzes, certifications, and live Q&A, so champions and end-users master your product without leaning on CSM time. As customers certify themselves, support tickets drop and expansion conversations get easier.
How you know it’s the right time
- Support queue is flooded with “how do I …?” questions.
- You’re under pressure to improve the CSM-to-ARR ratio by offloading basic enablement.
- A new product module is launching and you need users trained before roll-out.
- Adoption is lagging because end-users never saw structured onboarding.
Build it with these widgets
Metric this program moves
- Users certified / trained+35% complete path
- Support tickets from trained users-20 % how to cases
- New-feature adoption post-training+25 % activation
- Renewal likelihood+8 pts