Mutual Action Plans: Keep Vendor & Buyer Marching to the Same Beat
What this program is all about
A MAP hub gives champions and decision-makers one shared source of truth: milestones, owners, dates, and next-step assets. Every stakeholder knows exactly what has to happen before ink hits paper. Fewer surprises, tighter timelines, higher close rates.
How you know it’s the right time
- The deal is in evaluation or legal and momentum feels shaky.
- Several buyer teams (IT, Security, Finance) must deliver tasks in sequence.
- Forecast calls hinge on clear answers to “what is left to close this?”.
- Past opportunities slipped because ownership and dates lived in email threads.
Build it with these widgets
Metric this program moves
- Deals closing on or before target date+22%
- Sales-cycle length-18% days to close
- Buyer task adherence+30% tasks done on time
- Forecast accuracy for MAP-tracked deals+12 pts