Business as Usual: Keep Champions Plugged-In, Productive, and Always Advancing

Business as Usual: Keep Champions Plugged-In, Productive, and Always Advancing

What this program is all about

BAU is a standing hub for champions: a live feed of product updates, tailored resources, and data-driven “next best actions.” It turns one-off announcements into an ongoing success engine, so the product stays sticky, new features land, and champions always know how to squeeze more value without booking extra CSM time.

How you know it’s the right time

  • You’ve moved past onboarding and want to keep momentum high.
  • Feature releases arrive every few weeks, but champions miss or under-adopt them.
  • Expansion targets depend on surfacing cross-sell / upsell opportunities.
  • Support sees repeat “Did you know it can…?” questions that docs alone aren’t solving.
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Feedback Poll
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Product-Update Feed

Metric this program moves

  • Champion engagement
    +30% clicks per release
  • Attendance at webinars / events
    +25 % registrants
  • New-feature adoption
    +18% activation
  • Expansion pipeline
    +12% incremental

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