User Engagement Analytics

Definition:
User Engagement Analytics in Experience Cloud provide insights into how users interact with digital experiences, measuring behaviors, preferences, and outcomes. These analytics help organizations optimize their communities and portals for better user satisfaction and business results.

Key Metrics:

• Page views and session duration
• User adoption rates
• Content engagement
• Search query analysis
• Mobile vs desktop usage
• Conversion rates

Available Tools:

• Experience Cloud Analytics
• Google Analytics integration
• Salesforce Analytics Cloud
• Custom dashboards
• Real-time monitoring

Use Cases:

• Content optimization
• User experience improvement
• ROI measurement
• Performance monitoring
• Strategic planning

Real-World Example - OKTA Case Study:
OKTA combines Experience Cloud's native analytics with EverAfter's customer success analytics to create comprehensive engagement insights. This dual-analytics approach allows them to track not just portal usage metrics, but also customer health scores, feature adoption rates, and success milestone completion - providing a complete picture of customer engagement that drives both product adoption and renewal rates.