Definition:
Salesforce Experience Cloud is a digital experience platform that enables organizations to create branded, connected experiences for customers, partners, and employees. Built on the Salesforce Platform, it allows businesses to build communities, portals, and websites that integrate seamlessly with CRM data and business processes.
Key Features:
- Drag-and-drop Experience Builder
- Pre-built industry templates
- Mobile-responsive design
- Native Salesforce integration
- Advanced personalization capabilities
- Multi-language support
Use Cases:
- Customer self-service portals
- Partner relationship management
- Employee collaboration spaces
- E-commerce storefronts
- Knowledge base creation
Real-World Example - OKTA Case Study:
OKTA leverages Experience Cloud as their customer-facing portal platform, embedding EverAfter's customer success solution directly within their Experience Cloud environment. This integration allows OKTA to deliver personalized customer journeys, track engagement metrics, and provide seamless customer success experiences all within their branded Experience Cloud portal.