What is an Executive Business Review (EBR)?
An Executive Business Review (EBR) is a high-level strategic meeting held annually (or semi-annually) with executive stakeholders to review the overall partnership, discuss long-term business alignment, and plan for future strategic initiatives.
EBRs go beyond the tactical focus of QBRs to address C-level concerns like strategic alignment, industry trends, and multi-year partnership value.
EBR vs. QBR: Key Differences
| Aspect | QBR | EBR |
|---|---|---|
| Frequency | Quarterly | Annually |
| Attendees | Director/VP level | C-level executives |
| Focus | Tactical performance | Strategic partnership |
| Duration | 45-60 minutes | 60-90 minutes |
| Content | Metrics & goals | Vision & long-term value |
What to Include in an EBR
- Partnership Summary: Multi-year journey and milestones
- Strategic Value: Business transformation enabled
- Industry Insights: Trends and benchmarks
- Roadmap Alignment: How product direction supports their strategy
- Executive Asks: Referrals, case studies, advisory board
- Future Vision: Next 12-24 month partnership goals
When to Conduct EBRs
EBRs are typically reserved for:
- Strategic/enterprise accounts
- High-value customers (top 10-20%)
- Accounts with executive sponsors
- Pre-renewal strategic alignment
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