Salesloft Scales Customer Success End to End with EverAfter

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Sam Murrell, Manager, Consulting Services at Salesloft

About Salesloft

Salesloft, a category leader in sales engagement headquartered in Atlanta with over 1,000 employees, helps revenue teams run consistent, repeatable sales motions. Its Customer Success organization operates a blended model digital for scale, dedicated for managed accounts, and tailored for enterprise focused on shortening time to value, aligning on outcomes, and maintaining visibility without added complexity.

Industry: Sales Technology / Sales Engagement Platform

Company size: 1000 emp.

Location: US

Use Case: Scaled Onboarding Enterprise Onboarding Everboarding User based onboarding Digital Success Plan

With EverAfter, our team spends less time troubleshooting & more time on strategic customer success.

Omer
Sam Murrell
Senior manager, consulting

The Challenge

  1. Salesloft’s earlier model left gaps at both ends of the customer lifecycle. New customers were guided through webinar heavy onboarding that was efficient to deliver but not personalized enough. Existing customers, especially those without a dedicated CSM, lacked a single location to manage goals, review configuration, or understand product health in real time. This created repetitive requests, manual reporting, and uneven customer experiences. Enterprise stakeholders also needed stricter configuration guidance and the flexibility to embed their own training and compliance resources.

“Before, customers had to navigate multiple resources and search through extensive material. Now, our Success Plans deliver a curated strategy that includes the exact resource to help them reach their goals efficiently.”

The Solution

Salesloft partnered with EverAfter to create a set of unified customer facing interfaces that connect every stage of the customer journey in one seamless experience. Fully branded and embedded within the Salesloft app, these interfaces give customers a clear and interactive view of their goals, progress, and performance, without ever leaving their workspace.

Powered by live product data and integrated with Snowflake, the interface updates automatically as customers use the platform. Health metrics, adoption trends, and configuration data refresh continuously so both customers and internal teams always work with the most current information. This eliminates the need for static reports and ensures that every customer interaction is based on live insights.

The customer facing interface serves as a single, always available workspace where customers can take action, track outcomes, and stay aligned on their goals. It supports both collaborative workflows with CSMs and fully scaled self-serve experiences, delivering a consistent environment across all segments: digital scale, managed, and enterprise. It combines automation, personalization, and visibility in one connected experience that evolves as customer needs change.

“EverAfter is one of the most intuitive products I’ve ever seen. I can build and update everything myself quickly and easily.”

Seamless Onboarding

The first transformation began with onboarding. Salesloft replaced long webinar sequences with a guided, interactive implementation plan designed primarily for account admins. Alongside this admin experience, persona-based onboarding checklists are available for other key roles such as SDRs, CS, and AEs, each tailored to their specific workflows and responsibilities.

Each customer receives tailored tasks, short videos, and milestones that guide them step by step through implementation. The interface tracks progress automatically and verifies completion using live product data. Customers can move at their own pace while consultants focus their live time on strategic planning and business goals.

The results are measurable:

  • 10 hours saved per customer during onboarding
  • 4 hours saved per consultant each week
  • 15% higher product adoption
  • Improvement in setup quality

By shifting basic enablement into a self guided experience, Salesloft created faster time to value for customers and increased efficiency for its own teams.

Ongoing Success for Every Segment

“Scale customers define their goals, and the interface automatically builds a tailored strategy with curated resources and community content. It keeps updating as they make progress, it’s a continuous loop of learning and improvement.”

After onboarding, each customer moves into the Digital Success Center, a continuation of the same interface designed for long term engagement and value realization.

Scale Customers

Scale customers who do not have a dedicated CSM use the interface as a self-serve environment that combines Success Plans, Platform Health dashboards, and curated enablement resources, along with a clear overview of their account team. This visibility helps customers know exactly who to contact, saving time and reducing confusion about where to go for support.

Digital Success Plans have become a core part of this model. Each customer begins by defining their goals inside the interface. EverAfter then builds a tailored success strategy that includes curated learning paths, knowledge base articles, and other enablement resources aligned with each customer’s objectives.

Each goal has its own structured strategy, which the team refines manually as needed. Once a customer begins interacting with a plan, a new task list is created to ensure the experience remains consistent and trackable.

This ongoing cycle creates a continuous optimization loop where Salesloft can learn from customer behavior and iterate on resources. The system ensures that customers always see the content and actions that matter most at their stage in the journey.

The interface also serves as an admin one stop shop, consolidating the community, knowledge base, analytics links, and Points of Contact in one central place.

Platform Health dashboards, pulling live data from Snowflake, give admins visibility into adoption rates, integration status, and configuration progress. The User Configuration Report highlights which users have completed essential setup actions, such as email connection, calendar connection, or CRM sync, making it easier for admins to address gaps quickly.

This experience shifts scale support from reactive to truly proactive. Customers no longer depend on outreach, scheduled check-ins, or periodic reports to understand how they are doing. Instead, they have constant access to their own live data and can immediately identify issues, take action, and track improvements. For scale accounts, this real-time visibility is the foundation of their entire success motion, giving them clarity, autonomy, and confidence without waiting for a CSM or support response.

Engagement with the Digital Success Center continues to grow, with Salesloft tracking unique accounts visiting once, several times, or more than five times. The team uses these patterns to refine content and deepen engagement across the customer base.

Managed Customers

Managed customers who work with a CSM use the same interface to stay aligned between touchpoints. Dashboards and exports keep both sides informed, reducing time spent preparing for meetings. While Success Plans are not yet in use for managed accounts, the team is exploring how to introduce them in the future as part of a broader alignment initiative.

Continuous Everboarding

Salesloft extended the experience to existing accounts through an everboarding program that ensures every new user is properly configured.

Each user checklist verifies completion automatically through product data, confirming that key actions such as CRM connection or calendar integration are complete. Enterprise customers can embed their own training materials, compliance links, and governance steps to align with their internal safety rules. Persona based versions for roles such as Sales Managers and SDRs are in development.

Enterprise Expansion

The interface naturally scales to support enterprise customers with complex requirements. These accounts use customized everboarding flows, expanded Success Plans that tie strategic initiatives to measurable outcomes, and unified health dashboards across divisions.

Salesloft’s original onboarding vision has now evolved into a complete lifecycle experience that supports every customer segment in a consistent and data driven way.

Key metrics

10 hours

saved per customer during onboarding

4 hours

saved per consultant each week

15%

higher product adoption after guided onboarding

“Having this interface gives us a real competitive advantage. It’s a level of customer experience our competitors simply don’t provide.”

The Results

  • 10 hours saved per customer during onboarding
  • 4 hours saved per consultant each week
  • 15% higher product adoption after guided onboarding
  • Improvement in setup quality and consistency
  • Sustained onboarding efficiency with faster time to value
  • Continuous growth in customer engagement across all segments
  • Significant reduction in manual reporting and fewer ad hoc requests to CSMs or support
  • Stronger customer sentiment as admins and users gain real-time visibility into performance
    Early retention signals as improved visibility and guidance encourage proactive action and long-term adoption

“This project had such an impact internally that I even won a trip to Playa del Carmen. Leadership could see how much value it created, for customers and for our teams.”

What’s Next?

Salesloft is continuing to expand its use of EverAfter with persona based everboarding, collaborative Success Plans for managed accounts, and recommendations driven by live data signals.

By combining transparency, personalization, and automation in one customer facing interface, Salesloft has built an end to end success experience that adapts to every customer’s needs. The result is a model of digital success at scale, empowering customers to achieve more while giving internal teams the clarity and efficiency to focus on long term growth.

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