How Ad Astra Scaled Migration and Reduced Time-to-Value by Over 65%.

Our initial success and how how clean that shift work for us was to be able to confidently pull, pull back human resources and let these customers self serve. That that was awesome. We've engaged the same amount of customers, but in a much shorter amount of time. Typically, were seeing time from signature to completed kickoff call, depending on time of month and quarter would average five to seven days. We're now seeing that in one to three days. Those lower spend SMBs, that time is the most important thing to them and finding the time to value. If they were needing a more autonomous self-service model, that's a better fit to do that for Sonic. So we wanted to see how can we move that onboarding manager capacity upmarket because we want to spend more time with those customers as much as we can while also giving this downmarket segment a really lean self-service customer experience where we can measure their adoption and their onboarding in days and hours, not weeks and months. We were exploring the marketplace for probably a year and a half. Wow. The things that stuck out to us about Ever After is like how easy it was to be dynamic there, whether that's creating custom fields or using fields from our sales force already too. Other parts that were really important is like clean single sign on embed in our product as well. Simple, white labeled experience. We really wanted something where like, no, internally we want to keep using our custom object because we've built it to fit us nicely and it's working. We wanted a customer facing view of that that is no code, so easy for us to maintain and plays nice with that custom object. So it's something that we feel confident putting in front of eventually and hopefully like our top logos. We see a world where all customers will get a version of the ZoomInfernal Journey portal and they might get different journeys depending on what stage they're at. I feel like I'm a partner with the Ever After team. Definitely as a valued customer, but we're building this together.