Executive Stakeholder Engagement Playbook: Securing Long-Term Support

Navigating the complex world of executive stakeholders is a challenge faced by many professionals. With multiple vendors vying for their attention, establishing yourself as a standout partner is crucial. Our "Executive Stakeholder Engagement Playbook" provides a strategic approach to engaging executives, demonstrating your value, building strong relationships, and securing their long-term support. This playbook equips you with the tools and insights needed to position yourself as a valued advisor, helping you to cut through the noise and make a lasting impact. Perfect for professionals seeking to enhance their engagement strategies with key decision-makers.

Contributed by:
Guy Galon

Processes & programs

Guy is a multi-disciplined Customer Success executive advisor with 22 years of experience. Guy is passionate about customer management and driving people (customers, direct reports, friends, and colleagues) to success. Guy is also a mentor, lecturer, and novelist. He is the founder of TheCSCycle which was created to assist your growth by presenting articles, blog posts, playbooks, and clips for CS professionals. Guy Galon put together his best content with practical ideas and insights split by cycles and free for everyone.

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Human relationships can be complicated to manage. However, there are many dimensions according to which we can profile people’s behavior. This notion led me to create this infographic to assist CSMs in identifying the appropriate approach to manage stakeholders and find avenues to engage them.

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Contributed by: Marcus Euzebio

With over 15 years of experience in the technology sector, Marcus Euzebio has cultivated extensive expertise while working with both national and multinational companies. His proven skills in strategic roles, with a focus on client relationships, project management, pre-sales and post-sales support, business development, and technology adoption strategies, highlight his dedication to ensuring client success. For the past five years, Marcus has been leading a Customer Success team at Logicalis, delivering outstanding results. He is widely recognized for his innovative thinking and problem-solving abilities, especially in challenging environments.

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Processes & programs

Contributed by: Christina Garnett

Christina Garnett is a fractional CCO and advisor dedicated to enhancing customer relations for agencies and startups. With a background at HubSpot and ICUC, she has extensive experience in fostering brand affinity through community and social media engagement with global customers.

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Processes & programs