How to Build a Customer Program

Engage your customers in an ongoing customer voice program using this comprehensive checklist. A customer success program serves as the foundation for building strong customer relationships and driving long-term success. By implementing an effective customer voice program, you can continuously gather valuable feedback and insights directly from your customers. This checklist provides a structured framework to guide you in creating and managing your customer success program. It outlines key steps and considerations for engaging customers, capturing their feedback, and leveraging their input to enhance your products, services, and overall customer experience. By utilizing this checklist, you can ensure that your customer success program is well-structured, proactive, and tailored to meet the unique needs of your customers. Engage in an ongoing customer voice program and unlock the power of customer feedback to drive continuous improvement and achieve customer success.

Contributed by:
Dana Alvarenga

Processes & programs

Dana Alvarenga has over 18 years experience in the technology industry within sales, sales training, management, customer education and success. At SlapFive she is the VP of Customer Experience and leads the Customer Success function, along with Education, VOC, and Advocacy.

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How to Build a Customer Program

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Contributed by: Shachar Avrahami

Shachar is the VP Product & Strategy at EverAfter. Shachar's elaborate background in product management & revenue operations spans from his work as Verbit's Director of Revenue Operations, to Head of Success Operations at Feedvisor.

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Contributed by: Mariah Urueta

Mariah boasts 4+ years of B2B SaaS expertise and 3+ years in Program Management from the non-profit sector. As Gong's 3rd Scale CSM, she expertly combined empathy and data to create a self-serve experience for the scale segment, achieving 2-3 times faster time-to-value for customers while managing 160+ accounts. Continuing her journey as Product Manager at LeanData, she excelled as an Associate Product Manager, leading the launch of multiple roadmap level features and integration enhancements.

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Processes & programs